Universal Orlando Resort Creates New Park Logos
Universal Parks & Resorts is becoming Universal Destinations & Experiences. This rebrand better reflects the offerings Universal brings to fans and how it will continue to expand in the future.
The name change also signals how the company is diversifying by bringing Universal branded entertainment and consumer product experiences to life in unique and creative ways for new audiences, in new places, and on new platforms in both the physical and virtual worlds.
Recently, the company announced several, new original concepts:
A theme park designed for families with young children in Texas.
A year-round horror-inspired entertainment experience in Las Vegas.
SUPER NINTENDO WORLD at Universal Studios Hollywood, CA.
Epic Universe, Universal’s third Orlando theme park, is currently being built.
A complete look at the new logo designs:
Current logos used around Universal Orlando Resort
My favorite logo of all time was the original, used from 1989 to 1998.
In 1998 Universal Studios went to this logo which was used from 1998 through 2017.
Have questions about planning your Orlando vacation? I have answers! Contact me now to get more out of your vacation.
Darren is a Disney-focused travel agent with Magical Vacations Travel and has over 13 years of experience. Readers of the Unofficial Guide to Walt Disney World rate him as a Best of the Best Disney Travel Agent. Darren is also an Orlando-based travel writer with topics ranging from theme parks to cruise lines.
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